After a careful valuation of the brand, I suggested renaming the company to better communicate and reflect on the brand's mission and vision. Considering the brand is built on wellbeing and has a lot of influence and information from the mediation and healing world, I came up with the name healing Antaratma. Antaratma in the Yoga words stands for the inner self, and since the brand's primary focus is wellness and healing inside and out - the wellbeing of all the components of a person, I believed that was a great name choice.