This branding project focused on communicating Healing Antaratma's mission and vision through its brand identity- involving renaming the brand, logo development, pattern, color scheme, and swag items. This company was created by Gabriella Larsson and offers yoga and mindfulness, focusing on the inner spirit, the sentient soul.
Renaming of brand
After a careful valuation of the brand, I suggested renaming the company to better communicate and reflect on the brand's mission and vision. Considering the brand is built on wellbeing and has a lot of influence and information from the mediation and healing world, I came up with the name healing Antaratma. Antaratma in the Yoga words stands for the inner self, and since the brand's primary focus is wellness and healing inside and out - the wellbeing of all the components of a person, I believed that was a great name choice.