It can be hard for people to enjoy flights with the numerous amount of issues that most users seem to experience. Noise level, outdated entertainment and/or bad wifi.

The Problem

My Role: App Designer and Design Researcher.

Topaz is a made-up airplane company whose customer focuses on offering a unique, innovative inflight entertainment system developing new thoughtful functions, which sets Topaz IFE apart from all current competing products.

Academic project | January 2020 | 6 Weeks

Project Brief

Explore the user needs, airline requirements, and necessities to design a prototype for a proposed IFE system that facilitates these needs during flight and keeps them entertained.

To create an inflight experience that will meet the users expectations and needs.

The user will have an inflight experience that will meet their expectations and needs. We want to provide them with an experience that goes above their prediction.

Project Brief

Objectives

Expected Outcome

HOW MIGHT
WE...

create a pleasant in-flight experience that the passengers can enjoy & which would eliminate these pain factors?

Unpleasant flight experience.

This is my story of designing an in-flight entertainment system for Topaz Air - offering new innovative functions for an IFE system that set Topaz apart from all current competing products.

Most people do not look forward to a long plane flight. Noise level, outdated entertainment & lousy wifi connection are just a few examples of numerous issues people encounter that causes an

User Journey Map

Emathy map

Research

Project Brief

Explore the user needs, airline requirements, and necessities to design a prototype for a proposed IFE system that facilitates these needs during flight and keeps them entertained.

Objectives

To create an inflight experience that will meet the users expectations and needs.

Expected outcome

The user will have an inflight experience that will meet their expectations and needs. We want to provide them with an experience that goes above their prediction.

User Survey

Next, I conducted a user survey to understand the primary need of a potential client.

Smart-Tv Deconstruction

As a part of the primary research I investigated other kinds of UI systems to get an idea of the structure & user flow. I created an flowchart of my Experience with Apple smart TV.

1.

Parking spaces are tight making it difficult for parents to remove and secure their children.

2.

Parents follow a “routine” when loading and unloading their children to try to control a situation that changes based on unpredictable variables.

3.

Parents are looking for a way to supervise and manage their children while they juggle loading/unloading other children and possessions from the car.

The navigation system was clear and easy to use.

1.

The content and categories was well planned out and structured on a good way.

2.

Organization was clean & simple. Not to much unnecessary information or content which eliminated confusion.

3.

Using Netflix app to download movies/tv shows for a long flight.
Lufthansa, International to Europe, Business class; great service and quality.
A row to myself and no delays.
When I travel with my husband and our children. the kids love to fly and I feel in their feeling! I don't really like flying so when I sleep through the trip it is the best.
A lot of space, good food, and the possibility to order food through the screen. Working Wifi and good selection of movies

Had a crying baby in front of me.
Entertainment system didn't work whole flight, was a 10 hour flight with nothing to do.
I didn’t have my headphones with me. I was seated next to someone who was very sick and he kept coughing and sneezing. There was a crying baby behind me. And the food wasn’t free.
Small, crammed, poor internet & average service.
Bad food, outdated movies, turbulence. Long and delayed flight! Crowded

GOOD

BAD

After analyzing the collected data, I sorted the insights from people's in-flight experiences and grouped them into categories of "Good" or "Bad" to discover any patterns.

Persona

Desired Features

Easy-to-use UI system.
A process map that shows the route from start to end and your current location.
All aircraft to be fully equipped with high-speed internet
Good food, snacks & drinks.
Ability to shopping TaxFree items.
Pleasant service.
More comfortable headrest positions.

Free headphones and/or ability to plug in your personal headphones.
Be able to book a taxi/hotel at the arrival destination through the entertainment system.
A solution to the long waiting lines to the bathroom.
Happy hour on snacks & beverages.
A more comprehensive range of music and overall entertainment selection.

Competitive Analysis

I identified potential competitors, investigated their offered features, and evaluated their strengths and weaknesses. Therefore, I was able to map out possible features and ways to avoid some of the obstacles.

Story Board

John is used to having a bad experience on longer flights since he is usually very understimulated. He does not think that the IFE covers his needs.

As he starts interacting with the screen, he discovers a great selection of games to play. Even better, a function allows you to play with one of the other passengers on the flight.

He quickly navigates to the flight store to order snacks for his gaming experience. He then returns to pick a game and finds on the screen that Nina is also playing and agrees to play the game with him.

They have a great time and almost forget that they have been playing for hours. Then, a notification on the screen says, "Happy hour is now open."

Happily surprised about this offer, John pushes the button that takes him to the happy hour deals.

He buys two margaritas—one for him and one for Nina.

Nina gets extremely happy and shows her appreciation by thanking him in the chat function in the game.

Ideation

Colorpalet

Iconography

Statusbar

Navbar

Typography

Visual assets inventory

As a part of creating the structure, I researched the competitors and how they are structuring their UI - This helped me spot which solutions are beneficial and which are not.

Lufthansa

Brand & Logo Development

Developing the brand identity, I decided that my airline's name would be Topaz airline and sketched out different solutions for a logo. I want the brand to communicate " luxury" & "over-the-top," which should reflect in its name and logo.